3 Types of Podcasts: The Complete Guide to Audio Content Marketing
In the past decade, podcasts transformed from a niche medium to a popular form of entertainment on par with traditional media. In fact, over 55% of Americans have listened to a podcast, and 37% listen to podcasts monthly. For content marketers, podcasts represent a fun and engaging way to connect with new audience segments. The low barrier to entry of podcasting means just about anyone with a microphone can distribute their ideas to a global audience. How Do You Choose a Podcast Format? If you’re not sure where to begin, start by asking yourself this question: What type of content does my audience want? Let the answer to this question guide your initial planning. You can look at your website and social media analytics to get a better sense of the topics your audience enjoys learning about the most. For example, if your audience responds well to long-form blogs, you might consider starting a podcast that dives deep into industry challenges. If your audience prefers bite-...